Here's our music video for The Colours 'Tonight I Let You Go'.
Wednesday, 17 December 2014
Tuesday, 16 December 2014
Creative Decisions - Digipak
A creative decision we have made for the digipak is cropping the magazine advert so that it only shows the hands in front of the painted colours. We will then put this as the main theme in the digipak so that it works well with the advert and the promo due to the hands showing up in all three tasks.
On the other parts of the digipak we have decided to put things like the tracklist, contact details etc.
On the other parts of the digipak we have decided to put things like the tracklist, contact details etc.
Creative Decisions - Magazine Advert
For the magazine advert we have decided to keep it quite simple so we are going with just the hands in front of the painted colours. We are then going with the most popular font from our audience
research and adding the things that are conventional for magazine adverts such as ratings and information about the album.
We are also going to make sure that the writing matches by doing the text in a similar font as the one that we used in the title.
To make the star ratings stand out we have added a back glow to the stars. This makes them stand out on the white background.
research and adding the things that are conventional for magazine adverts such as ratings and information about the album.
We are also going to make sure that the writing matches by doing the text in a similar font as the one that we used in the title.
To make the star ratings stand out we have added a back glow to the stars. This makes them stand out on the white background.
Music Promo Feedback
We have decided to edit out the parts where the singer is looking down so that it looks more professional and so that our audience will like it more as this is some of the feedback we have been given. We are going to change the parts where he is looking down to filler shots as much as we can.
Another piece of feedback that we have been given that we are following up on is the idea to try and get shots of the singer and the actress on the beat of the drums at the beginning of the song. We are in the process of trying to do this and we have found that it looks a lot more effective like this then it did before.
More feedback that we have been given is the idea of adding more narrative of the girl being heartbroken before the shots where she makes herself up to symbolize that she is getting over the break-up. We have already started to do this.
Another piece of feedback that we have been given that we are following up on is the idea to try and get shots of the singer and the actress on the beat of the drums at the beginning of the song. We are in the process of trying to do this and we have found that it looks a lot more effective like this then it did before.
More feedback that we have been given is the idea of adding more narrative of the girl being heartbroken before the shots where she makes herself up to symbolize that she is getting over the break-up. We have already started to do this.
Magazine Advert and Synergy
The magazine advert is coming along quite well.
It has a similar design to the digipak so that it links with synergy and the audience can tell that it is apart of a theme that is running through our promo, digipak and magazine advert.
The part of synergy is the hands with the checked lines through it as this imagery appears in the promo and the digipak.
The digipak and the magazine advert also share painted colours as the background behind the hands. This shows synergy as it links the two together very clearly so the audience can tell straight away that the digipak and the magazine advert are apart of the same thing.
It has a similar design to the digipak so that it links with synergy and the audience can tell that it is apart of a theme that is running through our promo, digipak and magazine advert.The part of synergy is the hands with the checked lines through it as this imagery appears in the promo and the digipak.
The digipak and the magazine advert also share painted colours as the background behind the hands. This shows synergy as it links the two together very clearly so the audience can tell straight away that the digipak and the magazine advert are apart of the same thing.Creative Decisions in Promo
During the performance elements of the promo the singer is in front of the fabric with the heart on it as the video is focused around art so having the singer sing in front of the heart fabric links it to the overall theme of the music promo as well as the narrative. This gives it an abstract look as not many videos are focused around art making a video that is focused around art look abstract due to being not very conventional in terms of style of music video. One the shots of Hope writing 'Tonight I Let You Go' we are going to take photos of it and then filming someone putting their hand over the red hand on the go page with a yellow handprint and then with a orange hand.
Editing Changes
During editing we have changed the structure of our promo when looking at the storyboard. This is because some of the shots just didn't work during filming and we added new things in to make up for the fact that we had to miss some of our storyboard out. Another reason we have done this is because we had to make sure the things that we added in fitted with the stuff that we kept. We have kept the basic structure of our promo but otherwise we have changed most of the way things were fitted in with our storyboard and shot list.
Some of the things that didn't work was the idea of the guy being painted and then having the boy painting sing some of the song. This didn't work due to the complexity of the idea as we couldn't get the idea to work well with the technology and programs we have available to us, making the idea look bad when we tried to do this with the technology we actually had.
Some of the things that didn't work was the idea of the guy being painted and then having the boy painting sing some of the song. This didn't work due to the complexity of the idea as we couldn't get the idea to work well with the technology and programs we have available to us, making the idea look bad when we tried to do this with the technology we actually had.
Behind-the-Scenes
This is the behind the scenes look at how we set and dressed up our set to look like the final set.
This is what the set looked before we dressed it up to look like an art studio. Before this picture was taken we had already moved the kitchen table and chairs to the other side of the room.
Mise-en-scene in our Promo - Conventional to Genre
Location
Our location fits the genre as it is mainly studio-based but still looks like it could be a more urban location as its arty and looks like something that someone would actually use. These kind of locations are typical for the genre of The Colours. Pop has more studio based locations while alternative has more arty urban type locations so we have made a location that fits both of these.
Actors
The actors that we have chosen fit the genre as they have the right look for a band of this genre. The singer has the right type of look that fits into the typical representation for this genre. He has a casual not really trying that hard look which a lot of singers in this type of genre.
Costumes
The costumes we have chosen are typical for this genre as they are casual clothing that anyone would wear. This gives it a realist feel to the video that is very conventional for this type of genre.
Our location fits the genre as it is mainly studio-based but still looks like it could be a more urban location as its arty and looks like something that someone would actually use. These kind of locations are typical for the genre of The Colours. Pop has more studio based locations while alternative has more arty urban type locations so we have made a location that fits both of these.
Actors
The actors that we have chosen fit the genre as they have the right look for a band of this genre. The singer has the right type of look that fits into the typical representation for this genre. He has a casual not really trying that hard look which a lot of singers in this type of genre. Costumes
The costumes we have chosen are typical for this genre as they are casual clothing that anyone would wear. This gives it a realist feel to the video that is very conventional for this type of genre.
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