Music Promo

A music promo is an album that is used for promotional purposes. They are sent out to radio stations and the press so they can get radio play and reviews. A promo is basically the main part of the promo package (adverts, album cover etc) and is used to get attention from press and record labels. Music promos can be viewed on many places such as YouTube, MTV and 4music (music TV channels). Although throughout the years people tend to view them on YouTube more than on the television. This is due to the increase in technology/computers which has also changed the consumption and exhibition of music promo. Music promo are consumed through app stores now (Windows store, App store, Amazon apps) and are also exhibited through pre-orders etc.