Magazine Advert Process

Photo for Digipak

This is the photo we will use in the digipak about the band. Our band will be Hope and Josh, Josh as the singer and Hope will be the instrumentals/actor for videos. This will make our band seem different and appealing to both genders. In lots of alternative/indie bands it is a mixture of genders in the band. This also works for us as we use both Hope and Josh.

Location In Music Promo

Here is our final location for the music promo. We decided not to film in a garage but the kitchen as we can use one side without appliances to look like a light art studio. This look good to film as it was bright but also conventional to our genre as it wasn't too OTT but very natural and realistic,

Performance Actor

By choosing Hope and Josh to star in our promo it will make it more conventional and typical to the genre. As they both are quite arty they will suit the video, and also make the video look more arty. As this theme is what we want to achieve and will suit the genre then they will be great for the promo.

They are quite natural in front of the camera and can show many feelings that are needed e.g. sadness. This will make them more like an alternative/indie promo/actors and will also make the video more realistic.

Storyboard

Fonts

Here is the results of a poll we did on our fonts for the digipak and the poster. We used poll everywhere and asked people to text in their favourite. We asked our target audience (male & females, aged 15-19) so we would get what they would enjoy and find visually appealing.

 

The most popular is font 5 and font 1 at 5 votes each so to decide we will put both on and ask which poster/digipak they like the most. Then when we complete our poster etc it will be what our target audience will want to look at/buy. Therefore making our band more popular.

 

 

Audience Research on Music Promo/Digipak/Poster

To gain some audience feedback on everything we've done so far, we handed out questionnaires to people who our similar to our target audience (aged 17-19, male and female). We showed them our digipak & poster as well as playing the song and explaining the idea.

Most people liked our idea and preferred much more to our other as its unique.  They also liked the art aspect as its creative and will keep them watching it again and again. They said one thing we could change is the performance and have it done in the garage/art studio too. When filming we will try this out.

(insert pie chart). We asked people if they thought the song and video would match. 10 out of 11 said yes, while 1 said no as they thought its too much of a pop video and said that if we maybe included more performance it would fit more so we will add some more performance. Once they saw the storyboard matched with the lyrics they said the singing and story line work well together and the narrative is like a puzzle almost.

For the fourth question we asked if it fits our genre. Everyone said due to the quirkiness of the video and the arty aspect that it does as many alternative/indie videos have an art vibe to it. Also the heartbreak theme is like it as many songs from this genre are e.g. Arctic Monkeys - Arabella etc. The animation also fits as its different and not done often. Although people said that the clips we showed them were too short, so we will make longer one to practice/ see if it works.

The digipak and poster were liked by people. They liked how a similar theme was kept throughout and the picture fits to the song. They said that the digipak could include less about tours and more about the band and maybe include the lyrics. When making the final digipak we will include band info/lyrics as it will appeal more to our audience.

Actors

For our music video we are using Hope. She will be able to represent the girl in the video well as she can paint well and portray a heartbroken girl. This is conventional as well as heartbroken girls are very common. Also as she is mid-teens she will be similar to many girls going through the same. Our genre keeps the actors quite plain and natural so we will try and achieve this by making her seem quite natural/relatable.

Permissions

Here are our permission slips from the location and actors for our music video.

Shooting Schedule

Created with Padlet

Health and Safety: Risk Assessment

To film in the garage we will need to move boxes and other things from the garage. We could drop something and hurt ourselves. To minimise this risk we will be careful not to carry something that is too heavy for us to carry so that we won't drop them.

Risk Assessment

During filming our production we will have many risks that need to be taken into account to ensure the health and safety of not only the actors/actresses, but also ourselves.

Venue: Garage
Description of activity: Filming our music video in a art studio like setting including dressing the set, installing lights & moving heavy objects.

Possible HAZARDS:

• dropping/falling heavy objects on people (4)
• fairy lights and fabric could cause a fire or heat (4)
• food and drink could cause slippery surface (2)
• inappropriate clothing (1)

(1- low hazard, 2-3- medium hazard, 4-5 - high hazard)

Control measures:

• no food and drink on set
• wear correct clothing
• fairy lights will not go near fabric
• all heavy objects removed or put securely on floor

To make sure there are no risks we will get everyone on set to follow these requirements.

Digipak Analysis

Here is a digipak cover by Mons which is a band with a similar genre to mine. We are going to use this as inspiration as its simple but effective. I like how the artist has painted himself as the front cover and I hope to use this in ours e.g. draw hands letting go. (Linking with 'Tonight I Let You Go'). I also like the layout of the digipak as its composition is the painting is the main focus and then the writing at the bottom. For our digipak we will put the writing in the top left and bottom right. The font is also very sleek and almost handwritten on so when designing ours we will take this into account. Another band that uses simple/neat font is Films Of Colour which is also an alternative/indie like band. 

Digipak Inspirations

For our digipak we are going to go for a hand-drawn/painted style to it. We are doing this as it links to our band name and adds a unique twist to the digipak. We have taken inspiration from these three digipak's as they are drawn/painted. They are also of similar genre so our digipak won't be unconventional and will be sticking to its genre/style. Also the fonts on it are similar to ours.

This digipak in particular is very inspiring as it has a simple and classic look to it which is what we want.

Animation try-out #2

Animation try-out for Promo

Digipak Draft

Promo Influences

Created with Padlet

Magazine Advert Inspirations

For our magazine advert we looked at adverts done by bands similar to our genre. For our advert we want it similar to the digipak; where its drawn and links to song/band. These few caught my eye as they are similar as they are arty and simplistic. They are also similar to out genre so fit to conventions.

Costumes - Planning

As our music video focuses on an artist we decided to go for a typical look e.g. the oversized shirt as a form of protection from the paint.
A pair of leggings/jeans as they are probably one of the most comfortable items of clothing in the world, this would make them an ideal item of clothing for a female to wear when they are going through a hard time as they don't particularly want to put a huge amount of effort into what they look like.
We went with a high top style of shoe as they are very common and the majority of people own a pair which could have a positive effect on the viewers as they could see something that they own and feel like they can relate to the character in an odd sort of way.

This is also conventional to our genre as they don't make a lot of effort with costumes in their music videos. Similar to the make up. Also as we want to create a laid back feel like other indie/alternative promos, so by doing this to costumes it will make it.

Music Video Pitch