Audience Research on Music Promo/Digipak/Poster

To gain some audience feedback on everything we've done so far, we handed out questionnaires to people who our similar to our target audience (aged 17-19, male and female). We showed them our digipak & poster as well as playing the song and explaining the idea.

Most people liked our idea and preferred much more to our other as its unique.  They also liked the art aspect as its creative and will keep them watching it again and again. They said one thing we could change is the performance and have it done in the garage/art studio too. When filming we will try this out.

(insert pie chart). We asked people if they thought the song and video would match. 10 out of 11 said yes, while 1 said no as they thought its too much of a pop video and said that if we maybe included more performance it would fit more so we will add some more performance. Once they saw the storyboard matched with the lyrics they said the singing and story line work well together and the narrative is like a puzzle almost.

For the fourth question we asked if it fits our genre. Everyone said due to the quirkiness of the video and the arty aspect that it does as many alternative/indie videos have an art vibe to it. Also the heartbreak theme is like it as many songs from this genre are e.g. Arctic Monkeys - Arabella etc. The animation also fits as its different and not done often. Although people said that the clips we showed them were too short, so we will make longer one to practice/ see if it works.

The digipak and poster were liked by people. They liked how a similar theme was kept throughout and the picture fits to the song. They said that the digipak could include less about tours and more about the band and maybe include the lyrics. When making the final digipak we will include band info/lyrics as it will appeal more to our audience.