Q2) How effective is the combination of your main product and ancillary texts?

Our main product is the music video for The Colours – Tonight I Let You Go. This is where we got the main ideas for ancillaries, as well as trying to include these ideas within the video. The band name ‘The Colours’ is where is we got the inspiration for lots of colours in the video and the digipak/magazine advert, and ‘Tonight I Let You Go’ drew inspiration for hands letting go (this is a visual concept ), which is in the video as stop-motion, digipak and on the magazine advert. This means that all three things link and all work together to achieve a theme for our promotional package. Also as the band name and song link as well it creates an image for them which are recognisable. 

These texts also have synergetic links as the hands letting go, featured in the digipak/magazine advert, are in the video and would therefore promote the other as people would see the hands and then think of the video. Also due to the simplicity of the hands and colours it makes it memorable and will stay in people minds making it more appealing and successful, similar to real promos.  

To exhibit our product we will use both traditional and new media so it can reach to a wider audience. For the traditional media we will show it on music channels specifically ‘Q’ music channel as the songs are similar in genre, but also ‘Kiss’ music channel as it will reach to other ages and will fit into the sub-genre of music played. For the magazine advert we will place it in NME, Q and Rolling Stones to appeal to our audience as those magazines display indie/alternative music and bands. This will mean that readers of this magazine will see our advert and will be more inclined to listen to it. We will also sell it on music shops such as HMV as then people can get the digipak. This will mean people will buy it, find out more about the band members and can form a strong fan base. For new media we will put the single on i-Tunes so our audience can download the song and listen to it on their phones. 

This will link to YouTube as you can watch the video and then buy the video on i-Tunes. Also another way to exhibit the video is to do a teaser of it on Twitter with a link to YouTube and a hashtag - this will not only link many platforms but also create excitement on social media.

One problem with using traditional media is that in this day and age not many people go to music stores and buy CD’s as they can download on their phones/tablets and stream it across their computer. With the popularity of YouTube, Vevo etc. you don’t need to buy the song to listen to it. But if we avoid the traditional media you also miss out on a large part of an audience as not everyone has access to computers etc.