Research was important in making
our promo and the ancillaries as we wanted to appeal to the people who were
going to watch it and wanted to make sure our audience enjoyed watching it and
would talk about it.
To gain audience research and
feedback we did an initial vox pop to understand what music people like and
what they like as a theme for a music video. A vox pop is an opinion from the
general public. Vox pops were effective as they were simple to do and
you got a varied response. We wanted to find out about peoples favourite videos
and genre so when we choose our song we know what genre to choose. We found
that heartbreak was a common theme in Indie/Alternative and that people liked that
so therefore included it in our video. This vox pop meant we could choose the
correct genre of song and inspirations from other music videos.
After coming up with a main idea we showed
this to a focus group (talking with a group of people and giving them questions
on the video) to gain feedback on their opinions and to see if they would watch
it/how unique it is. This was effective as we could get a lot of feedback and
varied feedback from many people of our target audience. Our focus group was
aged 16-18 and was a mixture of boys and girls – we did this as this was our
target audience. The focus group meant we could get many answers from people,
although it was time consuming. It was important to gain audience feedback as
they were going to watch it so if they liked the idea they would watch it more.
After gaining feedback we adjusted the video to more of our audience’s
preference and then handed out a questionnaire in order to work out if our new
video idea was better. One positive of a questionnaire is that it’s quick and
easy to distribute. The questionnaire gave us the audience feedback we needed
to finalise our music video idea. We then took this to a pitch in front of the
class to see if all the video elements worked. The pitch provided needed
feedback on the video and our ancillaries. It was important for us to get audience
feedback on our products as they would be the ones buying it, seeing it,
listening to it etc.
For our ancillaries we did research
for the font and also got opinions on the colour scheme and layout. We also got
written responses on the magazine advert draft when we started it and to see if
we needed to change anything. Due to our audience not liking the hand drawn
writing on the magazine and digipak we changed it for Photoshop to see if it
looked better with computerised fonts which is what our audience preferred. Also
by using Photoshop to do it, it made it neater and look less messy which is
similar to real digipak/magazine adverts. As our audience liked the simplistic
text we used that throughout our digipak and magazine advert we used in it and
made sure we kept the ancillaries quite simplistic yet colourful.
Once completed we got together a
questionnaire and got people’s opinions on it and what they would've changed
and if it looks like a real promo/digipak; we used a questionnaire to gain
feedback as they’re simple and effective. They enjoyed the link between the
three texts and the links with the band name etc which shows us that in terms
of synergy it was a success as our audience saw the link we tried to show. They
said they liked the concept and the painting meaning but thought that acting
was poor in some places. Although they did like the chemistry between Hope and
Josh and said it looked like real relationship. 
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