Focus Groups

A focus group is a group of people that you use to get feedback on your ideas. You show your concept (brief, themes, narratives, styles & conventions) and USP (unique selling point).

What makes an effective focus group?

• fast, quick answers (thumbs up/down)
• write down answers from people, personal to them (non-bias)
• multiple choice questions & circle/cross which one they like/don't like

Our own questions:

1. Write out ideas, do you like the initial idea? (verbal/written: why?)
2. What sort of target audience would you expect the song to have? (age, demographic, socio-economic class)
3. What changes would you make?
4. Any key conventions/images you would include?
5. Would you listen to this song repeatedly?
6. Have you seen a video like this before?
7. Scale from 1-10 how unique it is?
8. What genre does it come under?