Post Modernism & the Music Video

What is post-modernism?

Taking something new/ avant garde but put it in a old fashioned way. It can be used in many ways, such as:

• Intertextuality* taking something old and remaking it
• Remodelling the past
• Satirising/ mocking something
• Mixing genres & plays with realities

(*Intertextuality has three types; homage, pastiche & parody)



 

 There are three stages to post-modernism:

1. The experimental stage of genre to establish trends
2. The cannon stage works within those trends to fix them into our cultural understanding
3. Post-modernism looks at those trends, laughs at them and adds something new then its back to the first stage again.