Buckingham (1990): argues that genre is a "constant process of negotiation and change"
Genre is when a media text is constructed in a certain way, it also adopts the codes and conventions of other texts in that genre. Some text from different mediums may belong to the same genre (e.g. Doctor Who and The Incredible Hulk are both science fiction but both different.)

The typical lyrical content is usually about love and relationships etc. Themes are very difficult ones like problems in relationships or about the person. The musical style is very instrumental (you can hear every instrument) and voice. The ideology of a lot of Indie artists is very relaxed, but also sad in terms of lyrics. The target audience is usually teen to young adults (15-22) and are both girls and boys (predominately boys). Its quite working class music like teen angst. Its usually quite slow to upbeat depending on theme. Indie artists are usually displayed quite arty/cool and unique.
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