Conventions of Pop Genre

Conventions of Pop Promo

Camera work: mid shot / clsoe up / extreme long shot movemenet of cam -pans, tarck, zooms and dynamic movement

Editing: straight cuts used, cut to beat, fast paced, lots of post production/CGI

Mise-en-scene: setting lavish OTT, costume elaborate, designer, strong colour, perfect youth dancers, lighting high key

Performance: 3 locations, dancing, lip synch

Narrative: not much

Examples:
Lady GaGa - Bad Romance (www.youtube.com/watch?v=qrO4YZeyl0I)
Kylie - Cant Get You Out Of My Head (www.youtube.com/watch?v=IFx3WX4DES0)
Rick Astley - Never Gonna Give You Up (www.youtube.com/watch?v=dQw4w9WgXcQ)